Hey, Ash here. I started Feral Grains Granola Co. in November of 2025, but it had been a long time dream of mine to do something of my own.

I simply love catering to the Salem community, and I’ve hunted high and low for my place in how I can do that. There honestly wasn’t any kind of big “aww-ha” moment to starting FGG Co., but more of a collective of life experiences, a smidge (okay a lot) of stubbornness, and inspiration that led me here.

At FGG Co. we only use whole, ingredients. No preservatives, no GMO’s, and nothing processed. Only what is kind to your body and mind, with each batch of granola hand crafted and packaged.

We are passionate about offering sustainable and nourishing, whole-ingredient products, with the goal of bringing peace of mind without compromising flavor.

whole

A woman smiling outdoors with green trees in the background, with text in green reading 'Founded and operated by Ash Roth' curved around her head.

Not only is our granola gluten free and vegan, but every ingredient in our blends has been intentionally picked for their unique flavor and healing properties.

From the vitamins and antioxidants in the fruit, to the low glycemic count in our organic sweetener, from the anti-inflammatory properties in the spices, and the fiber and local sourcing of our oats- our granola is designed to be naturally nutritious whilst also bringing peace of mind, and stimulating local economy.

wise

Top-down view of multiple bags of granola arranged in rows on a white surface.

The community is a big part of what inspires FGG Co. And to us, it is part of our job as a small business to keep it as wild and sustainable as possible. We strive to do our part in preserving the environment by providing home-compostable packaging— as well as reducing our carbon footprint by recycling and upcycling our waste.

Our hope is to help educate our community through example— that it is possible to have quality and gratification while also protecting our home, Earth.

wild

A collage of images with text overlay promoting a product. The collage includes a black and white cat, a forest scene with a waterfall, a large tree with roots, a cat lying on a bed, a gecko on rocks, and a group of people on a city sidewalk. Text reads: "Feral grains granola co. is inspired by: nature, sillyness, cats (of course), yum yums, intention, community."